Social Media Marketing seems to be the most recent buzz word for anybody wanting to increase their online presence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M business are now springing up all over the place these days and they are telling anyone that will listen about how incredibly crucial social media like Facebook twitter and YouTube are to your service but, for the average small to medium sized service, does marketing to socials media actually live up to all the buzz? Is investing a little fortune on working with a SMM business really worth it? And has anybody actually done their research study on this before they hired someone to set up there Facebook service page? Some SMM business are setting up things like Facebook company pages (which are free) for $600 to $1,000 or more and telling their customers that they do not need a website due to the fact that Facebook is the greatest social media on the planet and everybody has a Facebook account. Now while it may hold true that Facebook is the largest social media worldwide and yes, Facebook's members are possible consumers, the real concern is are they in fact buying? Social media marketing companies are all too delighted to mention the positives of social media like the number of individuals use Facebook or how many tweets were sent in 2015 and how many individuals see YouTube videos and so on but are you getting the full image? I when sat next to a SMM "specialist" at a service seminar who was spruiking to anyone who came within earshot about the fantastic benefits of setting up a Facebook business page for small company (with him naturally) and selling on Facebook. So, fascinated by the aforementioned "professionals" advice I looked him up on Facebook just to find he had only 11 Facebook good friends (not a great start). Being the research nut that I am, I decided to take an excellent look into SMM in regard to selling to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them? And should organisation rely so heavily on social media networks for sales?
As a web designer I was constantly (and now progressively) challenged with a number of social networking obstacles when potential customers would state that having a website sounds excellent but they had a Facebook organisation page and had been told by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their requirements it ended up being quite clear that those prospective clients didn't in fact know why they needed social networks or SMM to create online sales, They just desired it. Well it's simple truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Company Value around 55% of all social media users mentioned that they do not engage with brand names over social media at all and only around 23% really purposefully utilize social media to interact with brands.
So how do you use social media marketing? And is it even worth doing?
Well first of all I would say that having actually a well enhanced site is still going to bring you far more company that social media for the most parts especially if you are a small to medium sized regional organisation since even more individuals are going to key in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on all that potential service. In spite of all the (not so excellent) stats I still think it is still a good idea for service to utilize social media just not in the very same way that a lot of SMM experts are today, Why? Because it's plainly not operating in the way they claim it does. Essentially SMM Business and Organisation as a whole looked at social media networks like Facebook as a fresh market ripe for the selecting and when Facebook began getting users determined by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the company (in June 2004) and given that them a couple of venture capital companies have actually made investments into Facebook and in October 2007, Microsoft announced that it had acquired a 1.6% share of Facebook for $240 million. However given that Facebook's simple starts up until now (2012) both SMM Companies and Company have failed to genuinely capitalise on the substantial number of Facebook users online. The truth is numbers does not equal purchasers. Is it in a Social Media Marketing company's best interest to talk socials media up? Absolutely. Is it in a Social Media Network like Facebook's best interests for individuals to believe that business can offer en masse by advertising and marketing with them? Obviously it is. In early 2012, Facebook disclosed that its revenues had leapt 65% to $1 billion in the previous year as its earnings which is generally from marketing had leapt nearly 90% to $3.71 billion so plainly the concept of SMM is working out for them but it is exercising for you? Well ... statistically no, however that does not necessarily indicate that it never ever will.
One of the biggest problems company face with social networks and SMM is understanding. The primary factor a lot of individuals offer for engaging with brand names or service on social media SEO Agency is to get discounts, yet the brands and business themselves believe the primary factor people interact with them on social media is to learn about brand-new items. A lot of companies believe social media will increase advocacy, but only 38 % of customers concur.
Business have to find more innovative ways to connect with social media if they want to see some sort of arise from it. There were some great initiatives shown in the IBM study of companies that had gotten some sort of a manage on ways to use social media to their advantage, bearing in mind that when asked exactly what they do when they engage with businesses or brand names via social media, customers list "getting discount rates or discount coupons" and "buying product or services" as the leading two activities, respectively an U.S ice cream company called Cold Stone Creamery provided discounts on their items on their Facebook page. Alternatively there is a fantastic program released by Finest Buys in the U.S called Twelpforce where staff members can react to client's questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the potential client & the fantastic trick to social media marketing is to offer without attempting to sell (or looking like your selling) regrettably most social media marketing is focused the wrong way.
Constructing a tangible purchaser to customer relationship by means of social media is not easy and probably the most benefit to company' using social media to enhance their websites Google rankings. But business' need to comprehend that you cannot just setup a Facebook company page and hope for the best. SMM requires effort and prospective consumers have to see worth in exactly what you have to use via your social media efforts give them something worth their social interaction and time and after that you might get better outcomes.
Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original cost ... and the lawsuits are flying
As a web developer I was continuously (and now increasingly) faced with numerous social networking challenges when prospective clients would say that having a website sounds great however they had a Facebook business page and had been told by various sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their needs it became quite clear that those prospective clients didn't really know why they required social networks or SMM to produce online sales, They simply desired it. Well it's basic really because social media is Social Media, and social Networks are Social Networks they are not company media and business networks (that would be more like LinkedIn). In a recent study done by the IBM Institute for Business Value around 55% of all social media users specified that they do not engage with brand names over social media at all and just around 23% actually purposefully utilize social media to connect with brands. Well first of all I would say that having a well enhanced website is still going to bring you far more company that social media in many cases particularly if you are a small to medium sized local service due to the fact that far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on out on all of that possible business. The primary factor the majority of individuals offer for interacting with brands or organisation on social media is to get discount rates, yet the brand names and business themselves think the main reason individuals interact with them on social media is to learn about brand-new products.